Omnichannel SEO: How to Rank on Google, TikTok & AI Search
Google Isn’t the Only Search Engine Anymore!
Actually, people don’t just "Google it." They search TikTok for product demos, ask ChatGPT for recommendations, scroll Instagram for reviews, and find tutorials on YouTube. Search has become Omnichannel—and your SEO strategy must evolve to match.
If you're wondering how to rank higher on Google, you’re asking the wrong question. The better question is:
How Do I Rank Everywhere That Matters?
If your SEO strategy is still stuck in 2015—focusing only on Google—you’re missing 60% of modern search traffic. At Searches Everywhere, we help brands rank higher on Google, dominate social search, and appear in AI tools like ChatGPT. Here’s how omnichannel SEO works.
What Is Omnichannel SEO?
Omnichannel SEO is the strategic practice of optimizing your brand for visibility across all major search environments—including:
Google Search & Google Discover.
TikTok & Instagram Reels.
YouTube Search, Youtube shorts.
AI-powered search tools (LLMs) like ChatGPT, Bard, Perplexity, Claude, Deepseek, etc.
Rather than optimizing for one algorithm or one type of content, we use a unified strategy to ensure your business shows up where your audience is actually searching.
Search behavior has exploded beyond Google:
Gen Z “googles” 25% less than Gen X, turning instead to social platforms where search is more visual, trend-driven, and real-time.Over 20% of People in the U.S. Use the Internet to Find a Local Business Each Day.AI tools like ChatGPT and Gemini answer 1 billion+ queries monthly.YouTube is the second-largest search engine globally.AI Search Visitors to Surpass Traditional Search Visitors in 2028,
To win, your brand must be discoverable everywhere your audience searches.
Why Ranking on Google Alone Isn’t Enough?
Let’s say you rank #1 on Google. Great!
But your audience is also scrolling TikTok. They’re watching video reviews. They’re asking ChatGPT for “the best agency near me.” If you’re not present in those channels, you’re losing massive traffic—and trust.
How TikTok Became a Search Engine
TikTok is now a discovery engine. In fact, over 40% of Gen Z uses TikTok to search instead of Google.
That means if your content isn’t optimized for TikTok SEO—using trending audio, strategic captions, and vertical video—it won’t be found.
Over half of Gen Z considers TikTok their primary search engine, with 74% using its search function, according to Adobe. So here you have 3 tips to optimize for social search:
Keyword-Rich Captions: Include phrases like “best skincare routine for acne.”
Hashtags as Keywords: #SmallBusinessMarketing performs better than generic tags.
Engagement Signals: Likes/shares boost visibility (algorithm favors viral potential).
The AI Search Era: Ranking in ChatGPT, Bard & Perplexity
AI tools like ChatGPT and Perplexity are reshaping how people search. And the answers they generate don’t come from ads or sponsored placements—they pull from trusted, well-structured content.
To rank in AI search tools, your content needs to:
Be structured clearly (H1s, lists, tables, FAQs).
Include factual, entity-rich information.
Build brand authority through mentions and links.
Structure Content for Answers: Use Q&A formats (e.g., “What is omnichannel SEO?”).
Leverage Schema Markup: Help AI understand your content.
Become a Cited Source: Get featured in high-authority publications.
This is what we call LLM SEO—and it's a key pillar of our strategy at Searches Everywhere.
How to Rank Higher on Google (Traditional SEO Isn’t Dead)
Technical SEO Fixes
Fix crawl errors (use Screaming Frog).
Optimize Core Web Vitals (speed = rankings).
Mobile-first indexing is non-negotiable.
Content That Answers Questions
Target long-tail keywords (e.g., “best running shoes for flat feet”).
Use E-E-A-T (Experience, Expertise, Authority, Trustworthiness) signals.
Backlinks Still Rule
Earn links from authoritative sites (guest posts, HARO, PR).
Internal linking boosts page authority.
Search Everywhere Optimization: Our Proven Method
At Searches Everywhere, we created a proprietary method called Search Everywhere Optimization—built specifically for this new, omnichannel search reality.
We combine:
Omnichannel SEO (Google, AI tools, YouTube, Instagram, TikTok)
Content Strategy & Blogging.
Social Search Optimization.
All managed by one unified team. One strategy. One voice.
Real Omnichannel Tactics We Use:
Keyword clusters that work across platforms.
Blog posts structured for AI summarization.
TikTok content mapped to user search intent.
YouTube videos optimized for transcriptions + metadata.
SEO-optimized Instagram captions.
Internal linking designed for AI crawlers.
Ready to Rank Everywhere?
Your audience is already searching across Google, TikTok, YouTube, and AI tools. The only question is—will they find you?
Book Your Free consultation here or email us at lauren@searcheseverywhere.com
