How SEO, CRO & Paid Media Must Work Together in an AI-Driven Funnel
SEO, Paid Media, Conversion Rate Optimization (CRO), AI Search & Discovery Lauren Chervinski SEO, Paid Media, Conversion Rate Optimization (CRO), AI Search & Discovery Lauren Chervinski

How SEO, CRO & Paid Media Must Work Together in an AI-Driven Funnel

SEO brings visibility, paid media drives immediate demand, and CRO converts attention into revenue. In an AI-driven funnel, these channels must operate as one unified system powered by shared data, aligned messaging, and intent-based optimization. Brands that integrate SEO + CRO + ads win in Google AI Overviews, conversational search, and zero-click discovery.


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