Double your organic traffic with content marketing + SEO

You can double your organic traffic by aligning content marketing with SEO. Focus on audience intent, long-tail keywords, AI insights, schema, content upgrades, and internal linking. We explain much more in this article. Ready to grow? Contact Searches Everywhere for comprehensive SEO services.

What is the challenge with organic traffic now?

Although many “experts” say that “SEO is dead”, this isn’t really the case. Currently, organic search remains the primary channel for converting users with high purchase/search intent. But the rise of Google’s AI-generated reviews, Zero Clic Searches, Multimodal Searches, and the appearance of LLMs means that SEO is no longer just about appearing in the #1 position; it's about being the most extractable, authoritative, trustworthy, and AI-enabled answer.

At the same time, content marketing is arguably "oversaturated", and quality content has dramatically increased. There's an overload of AI-generated content, making it difficult for writers and/or copywriters to keep up. The fact is, to succeed, you must produce content that's not only valuable and human, but also optimized to work in today's AI-SEO landscape.

How can you combine content marketing and SEO for maximum impact?

Let's take a look at a scalable, AI-optimized strategy to double your traffic:

1. Ask yourself: What does your audience really want to know?

Start with thorough audience research. Use tools like Google Search Console, AnswerThePublic, Reddit, and forums to understand your audience. In fact is asking.

Create intent-based profiles. SEO without intent alignment = traffic without conversions.

2. How should I conduct keyword research for my business?

Forget the filler. Instead, identify:

• Long-tail keywords: Easier to rank + better aligned with real-world questions. These keywords also work very well for appearing in LLMs like ChatGPT or Gemini.

• Semantically related terms: It's important that the keywords you search for are semantically related to your business services. You can divide them into categories and subcategories.

• Question-based queries: You can start on Reddit or Quora, enter your topic/service and see what people are asking about it, you will have an impressive amount of long tail keywords.

• Topic Groups: Analyze the topics around your company's core products/services.

You can use some paid tools (and some free ones) to search for these keywords: Ahrefs, SEMrush, Ubersuggest, Google Search Console, AnswerThePublic, etc., to find and group keywords.

3. How to prepare content for AI Overviews?

Google's AI Overviews extract structured responses from multiple sources. You can do the following:

• Use concise and direct summaries (40 to 60 words).

• Include frequently asked questions (FAQ) blocks relevant to your users.

• Add structured data (schema). You can see the full list of available schemas here: https://schema.org/ 

• Write using H2 and H3 that reflect question-based queries.

Bonus: Use bold text, bulleted lists, and rely on visual formats (video, images, infographics) to increase conversion and user engagement.

4. What type of content works best for organic growth?

These are the best performing formats:

• Detailed guides more than 2000 words.

• Case studies: for trust and to boost EEAT.

• Comparisons and alternatives: "X vs. Y".

• Practical tutorials: Pfor snippets + voice search.

• Checklists.

Complement each article with visual elements: infographics, embedded videos, tables, and downloadable tools.

5. When should you update existing content?

We recommend you act perform your top 20 pages each quarter (if possible and depending on the number of pieces of content you have published). You can aim for the following:

• Low organic traffic, clicks and impressions.

• Broken links.

• Thin paragraphs.

• Failed intention.

• Weak call to action.

• Keywords that dropped in that article, you can add them back and re-optimize your content so it ranks again.

Did you know…Content updates typically generate 30-50% more traffic in less than 4 weeks.

6. What aspects of on-page SEO remain the most important?

• Meta titles + descriptions.

• Keyword in the first 100 words.

• Descriptive and readable URLs (without special characters).

• Alternative text for images.

• Hierarchy H1 > H2 > H3.

• Mobile-optimized design.

• Fast loading speeds.

• Don't forget human readability. AI and search engines value clarity.

7. How should internal links be structured for traffic flow?

• Build topic clusters around each pillar keyword.

• Use descriptive anchor text (not the usual "click here").

• Includes links to money pages from blogs.

• Include a “related articles” or “next reading” section.

This improves load time, reduces bounce rate, and distributes link equity.

8. Should you optimize for featured snippets and AI Overviews?

Of course! They are key and are now focused on generating brand visibility without a click. For this, you should focus on:

• Use clear definitions or instructional steps.

• Use bulleted and numbered lists.

• Includes tables and brief FAQs.

• Add schema markup (FAQ page, tutorials, product).

Respond as if you are the best outcome, because you will be.

9. Are backlinks still relevant now?

Yes, and possibly more than ever!

• Focus on obtaining links from high-authority sites that are relevant to your niche.

• Try to get some guest posts with original ideas.

• Create data visualizations or original research.

Even if you manage to get unlinked brand mentions, it's good, as they will help build thematic authority for its LLMs.

10. How can video and multimedia boost traffic?

• Embed YouTube videos (bonus: appear in video carousels).

• Use screenshots and graphics to explain complex ideas.

• Convert articles into downloadable PDF files.

• Add custom infographics.

Multimodal content = higher engagement + stronger SERP presence.

11. How should content be distributed beyond SEO?

• Use an email to promote blog updates.

• Post conversations on LinkedIn, threads, and answer questions on Reddit or Quora. 

• Don’t forget to include Social Media in your SEO strategy.

• Converts items into carousels and reels.

Don't rely solely on Google. Know your audience. Where they already are.

12. How do you track what works?

Establish quarterly reports for:

• Organic sessions, Landing pages (Google Analytics).

• Impressions and CTR (Google Search Console).

• Bounce and session time (GA4).

• Keyword movement (SEMrush, Ahrefs).

• Backlinks and domain ranking.

SEO is iterative. The best content marketers adjust monthly.

13. What results can you expect from this strategy?

• Significant increase in organic traffic.

• Higher conversions from qualified traffic.

• Featured Snippet Location + AI Summaries.

• Increased domain authority across all content pillars.

• Greater visibility and recognition of your brand/company.

It works. You just have to do the work strategically.

What's your next step?

SEO and content can no longer live in separate silos.

If you want to double your traffic and future-proof your visibility, stop chasing hacks. Start building a system.

At Searches Everywhere, we offer:

• Full-funnel SEO audits.

• AI Overviews optimization.

• Content strategy & creation.

• Technical SEO + structured data.

• Enterprise reporting & growth forecasting.

Request our SEO services today or email us at lauren@searcheseverywhere.com — and let's make you the answer in search!