The Rise of Multimodal Search: What it Means for SEO
Multimodal Search Is Here—And It’s Changing Everything!
Imagine this:
A user snaps a photo of your product and searches with Google Lens.
Another asks Alexa, “Where can I buy sustainable sneakers near me?”.
A teen watches a YouTube Short and clicks “Shop Now.”
What Is Multimodal Search?
Multimodal search means users can now search with more than just words.
This is multimodal search—where text, voice, images, and video blend into one seamless experience. If your SEO strategy isn’t adapting, you’re falling behind.
Multimodal search includes:
Voice search (Siri, Alexa, Google Assistant).
Visual search (Pinterest Lens, Google Lens, TikTok thumbnails).
Text + image combinations (used by Gemini, Perplexity, etc.).
Video content SEO (YouTube, TikTok, Instagram).
Why Does This Change SEO Forever?
Traditional SEO relied on typed queries. But now, your audience might:
Snap a photo to search visually
Ask an AI chatbot a voice-prompted question
Use an image and a sentence to clarify their intent
Search engines—and LLMs—are using ALL these modes to deliver results.
What’s Driving This Shift?
LLMs like ChatGPT and Perplexity can process images + text.
AI image recognition is now integrated into mobile search.
Social platforms (Instagram, Facebook, TikTok) are optimizing content based on image, tone, audio, and caption structure.
Why Multimodal Search Is Exploding?
50% of searches will be voice/image-based by 2025 (Comscore).
Google’s AI Overviews pull from videos, images, and text.
How to Optimize for Multimodal Search?
1. Voice Search Optimization
Target natural language queries (e.g., “Where’s the nearest vegan restaurant?”).
Use FAQ schema to answer questions directly.
2. Visual Search Domination
Optimize images: File names, alt text (e.g., “blue-leather-crossbody-bag.jpg”).
Leverage Pinterest SEO: Keyword-rich pin descriptions.
3. Video Search (YouTube & TikTok)
Add closed captions (AI scans them for keywords).
Use chapters to highlight key sections.
How Brands Can Adapt?
Here’s what your brand needs to do to win in a multimodal search environment:
Optimize images with ALT text + schema.
Use transcripts + captions in all video content.
Embed FAQs and metadata in blogs for AI indexing.
Design content for consumption across formats.
Why is Searches Everywhere Built for This?
We offer fully-integrated multimodal Search Everywhere Optimization:
SEO for Multimodal search.
PPC & Paid Advertising services for High ROI.
Visual-first branding and graphic design.
Future-Proof Your Multimodal Search Strategy Now!
Don’t wait until you’re invisible. Multimodal search isn’t coming—it’s here. Searches Everywhere helps brands adapt. Contact us here or mail us to lauren@searcheseverywhere.com
