What Happens to Ctr When AI Answers Everything?

As AI answers increasingly dominate search results, traditional click-through rates (CTR) decline—but high-intent engagement and brand trust rise. Modern SEO success in 2026 depends on AI visibility, entity authority, and omnichannel search optimization, not traffic volume alone. Brands that appear inside Google AI Overviews, build strong entity SEO, and align SEO with branding and paid strategies outperform competitors—even with fewer clicks.