
Zero-Click Searches Explained: Why Visibility Matters More Than Traffic
What are Zero Click Searches?
It's when someone searches for a question on Google and gets the answer immediately, without needing to click or visit other websites, including yours. It's clear that Google is working to keep users on its platform longer, giving them direct and fast answers.

How to Implement LLM SEO in Your Content Strategy
What is SEO for LLM?
It's the process of structuring and optimizing your content so that language models (like ChatGPT or Google Play) can easily find, understand, and cite it, and then display it to users who are searching for it.