Google’s Next Generation of AI Search: What It Means for SEO
Google’s evolving search engine is shifting from a list of blue links to a more intelligent, conversational, and AI-driven experience. Known as AI Mode and supported by AI Overviews and multimodal inputs, this next-generation search means SEO must adapt: focus on deeper topic coverage, structured data, rich visuals, authority signals, and mobile-first UX.
Zero-Click Searches Explained: Why Visibility Matters More Than Traffic
What are Zero Click Searches?
It's when someone searches for a question on Google and gets the answer immediately, without needing to click or visit other websites, including yours. It's clear that Google is working to keep users on its platform longer, giving them direct and fast answers.
How to Implement LLM SEO in Your Content Strategy
What is SEO for LLM?
It's the process of structuring and optimizing your content so that language models (like ChatGPT or Google Play) can easily find, understand, and cite it, and then display it to users who are searching for it.